In response to the devastating wildfires on Maui, Hormel Foods Corporation and the makers of the SPAM brand, whose relationship with the Hawaiian community spans decades, is sending resources to aid the disaster-relief efforts. Hormel Foods and its SPAM brand have made a product donation to support the efforts on Maui. Three truckloads of SPAM products are on their way to the impacted areas with two more trucks following, totaling over 264,000 cans. Convoy of Hope, a nonprofit organization whose mission includes aiding those affected by natural disasters, is the company’s partner on the ground, making sure that the product reaches the people most in need. Jennesa Kinscher, senior brand manager for the SPAM Brand, talked about what they’d like to accomplish….
In all, the SPAM brand has donated cash and product with a retail value of more than $1,000,000 to directly help those impacted by the wildfires. The brand has also created a specially designed “SPAM Brand Loves Maui” T-shirt available on SPAM.com, with 100% of proceeds to be donated to Aloha United Way’s Maui Fire Relief Fund for relief efforts in the area. Additionally, Hormel Foods team members are also raising money to donate to the local area food bank, with a match from Hormel Foods.
The SPAM brand has long cherished its special relationship with the Hawaiian people, a community that consumes more than 7 million cans of SPAM products every year, more than any other U.S. state. The true root of the island’s love for SPAM products goes back to World War II, when the luncheon meat was served to GIs. By the end of the war, SPAM products were a part of the local culture and today remain a popular comfort food.