Paint the Town Pink campaign adds new event for 2021

A new event, The Great Paint the Town Pink Challenge, joins the Paint the Town Pink lineup this year as an option for people to have fun and support cancer research while staying socially distanced.

The Great Paint the Town Pink Challenge will take place from 1-4 pm on Saturday, February 6. Cost is $20/car and includes popcorn, hot dogs and hot chocolate at one of the stops. Prizes will be awarded for completing a bingo, with larger prizes and drawings for teams that complete a blackout. Wear a costume to be entered into a special prize drawing. Registration will take place at The Hormel Institute the day of the event, starting at 1pm and after the challenge is completed, participants will also return there at the end of the challenge.

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Paint the Town Pink was created ten years ago to support breast cancer research at The Hormel Institute, UMN. The Great Paint the Town Pink Challenge was created to make sure that goal continues, especially this year when COVID-19 is preventing many events from taking place.

The Great Paint the Town Pink Challenge will take you and your team all around Austin to complete challenges and fill out a Challenge bingo card to win prizes and be entered in drawings – this is a great opportunity to get your family or a group of friends out of the house to have some fun. Tasks include skeet shooting at the Cedar Valley Conservation Club, going up against an Austin Bruins Goalie, posing with a demo derby car and much more.

Other upcoming Paint the Town Pink events include the KAUS PTTP Radiothon Friday, February 5th, the Dutchtown Jumpers Mini-Jump at 1pm Saturday, February 6 at Hoot & Ole’s, the PTTP Cancer Grant Update Seminar at 5pm Thursday, February 11 on Zoom; more details will be announced in the near future.

Paint the Town Pink has raised over $2 million to further cancer research at The Hormel Institute, UMN. This community support has allowed The Hormel Institute to distribute 15 Paint the Town Pink seed grants for innovative research projects. These are new and exciting ideas that would not be possible without the support of the community.